“In fact, viewing some individuals as consumable is so central to Western culture that most of us fail to notice it. “Advertisements,” Adams writes, “are never only about the product they are promoting. They are about how our culture is structured, what we believe about ourselves and others” (p.14). (Adams)”
“Those in category ‘Not A’ are the consumables: women, people of color, and animals (Adams).”
Perhaps one of the grossest things about sexualizing women and animals, is the psychology behind it. The psychology that puts animals and women in the same sexually desirable box that, to the ‘consumer’ (mainly white males according to Adams), saying that due to them being inferior, they want it. They sexualize THEMSELVES. To essentially victim blame women, and animals whom do not even process sex in the way humans do, is just insanity. The image above shows this, claiming that by the man milking a cow, another name given to women as degrading as well as referring to their breasts as milk-makers, saying he got to ‘second base’. This is claiming that a cow and a woman are on in the same, due to them both being of a female gender with breasts that produce milk.
“Such ads, Adams notes, suggest that not only do women promiscuously want sex, but the same desire is applicable to others in the ‘Not A’ category – nonhuman animals (p.111). Adams holds no punches in her analysis of how these ads sugar-coat the flesh industries. “Anthropornography gives you a hooker on your plate. Nonhuman animals are whoring for you. Nonhumans want you, too. Suffering? Slaughtering? Inhumane acts? No. They want it” (p.111). (Adams)” This picture perfectly matches the quote, with how women are referrred to as ‘chicks’. The chicken is jutting her legs up in a sensual position, fishnets running up her toes and thighs to reveal the leg. This attire is usually attributed to sex, and sensual acts when worn by women. Also, this sexual position and attire under the word ‘menu’ suggests that men would be eating this ‘chick’, very pornographic language and suggestive content to sexualize a woman as a literal piece of meat on a menu.
The example I found-
Need I say more? This picture really speaks for itself. You have the woman marked up like you would an animal ready for slaughter, labeling the parts of her body to ask the male consumer what his favorite ‘cut’ is. ‘Tender juicy beef’ suggests that this image is linking the woman with cattle, and the suggestive, submissive position she is in (down on her knees looking back at you, smiling) offers the assumption that she wants it. This further supports Adam’s article about how women are perceived as happy when being sexualized and compared to slabs of meat, and due to our society turning a blind eye and ‘barely noticing it’ because it’s so common, this is extremely problematic.
Hi Rachel,
I couldn’t help but gasp when you talked about the psychology behind sexualizing women and animals. The fact that animals and women are considered to be the same because of their inferiority. I am so disgusted by who made the last image you chose, it’s so awful. Seeing all of these images is so heartbreaking because I know we won’t be able to stop any of this.
Great post!
Hi Rachel,
All the images you choose to analyze really show how entitled men feel to our bodies but also to the bodies of animals. Women are objectified and fragmented for our bodies and seen as pieces of meat. When ads then sexualize animals, they are subjecting them to the same patriarchal objectification. I liked that you mentioned victim blaming because even though we are in the post “me too” era, women are still being blamed for the harm that is inflicted onto them. I love the summer time, but I hate walking downtown on hot days. I just don’t want to be catcalled but it’s so hot I’m going to wear a skirt or shorts. Is it my fault for wearing a skirt? No, I never am asking for it. In fact, I wear giant headphones to not hear what men are saying to me and sunglasses to avoid making eye contact. Animals don’t have the choice to avoid their objectification. They are dominated in every way possible. Women’s sexualized body parts are projected onto animal bodies. Adam states “lots of ads appeal to white, heterosexual man seem to be rebuilding what feminism and veganism have threatened.” Do you think we will see in increase of sexualized ad of women and animals because of the “me too” movement?
Thanks,
Nina
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